Finance recap, and blind marketing questions

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Across
  1. 2. adding a percentage (the mark-up) to the costs of producing a product to get the price (4,4)
  2. 6. promotion placing adverts using the media (5,3,4)
  3. 10. resources used or owned by a business, such as cash, stock, machinery, tools and equipment (6)
  4. 11. smaller market, usually within a large market or industry (5)
  5. 18. way in which goods are arranged and placed in a store (13)
  6. 20. goods and services produced by one business for another (8)
  7. 21. the activity of starting and running businesses (10)
  8. 22. level of sales at the different stages through which a product passes over time (7,4,5)
  9. 23. goods and services sold overseas (7)
  10. 24. division of people according to social class based on employment status (5,8,6)
  11. 26. where a business focuses on the needs of consumers when developing products (6,11)
  12. 27. information expressed in numbers (12)
  13. 28. quantitative and qualitative assessment of a market (6,8)
  14. 30. amount of money invested in a business capital finance provided by the owners of a business (7,8)
  15. 31. small group of people, which must represent a proportion of a total market when can'ying out market research (6)
  16. 35. setting a low price to start with in order to get established in the market; price may be raised once established (11)
  17. 36. groups of customers are asked for feedback about products over a set period (8,6)
  18. 37. very large markets in which products with mass appeal are marketed (4)
  19. 38. flow of money into and out of a business (8)
  20. 39. business that tries to use another’s weakness to get advantages (8)
  21. 42. identifying customer needs and satisfying them profitably (9)
  22. 43. proportion of sales in a total market that a business or product enjoys (6,5)
  23. 44. debts of the business, which provide a source of funds (11)
  24. 47. structure in which a business (the franchisor) allows another operator (the franchisee) to trade under their name (9)
  25. 48. similar to the current ratio but excludes stocks from current assets (sometimes called the quick ratio) (4)
Down
  1. 1. product sold below cost to draw in customers (4,6)
  2. 3. businesses that buy goods from manufacturers and wholesalers and sell them in smaller quantities to consumers (9)
  3. 4. information that can be quantified, that is, expressed in numbers (12)
  4. 5. persons or businesses that buy goods from manufacturers and sell them in smaller quantities to retailers (11)
  5. 7. any promotion that does not involve using the media (5,3,4)
  6. 8. 2x2 matrix that describes products according to the market share they enjoy and whether the market has any potential for growth (6,6)
  7. 9. the blend of product, price, place, promotion (9,3)
  8. 12. goods and services sold to ordinary pe0ple (consumers) rather than businesses (8,5)
  9. 13. collection, presentation and analysis of information relating to the marketing and consumption of goods (6,8)
  10. 14. where a business focuses on the design and manufacture of the product itself rather than the needs of customers (7,11)
  11. 15. set of arrangements that allows buyers and sellers to communicate and trade in goods and services (6)
  12. 16. money that you owe someone, or is owed to you, because you have not made, or have received, regular payments at the correct intervals or amounts (7)
  13. 17. direct marketing technique in which a company persuades Internet users to forward its publicity material in emails or via social media (usually by including jokes, games, video clips, etc.) (5)
  14. 19. assesses the firm's liquidity by dividing current liabilities into current assets (7,5)
  15. 25. share of the profit paid to shareholders in a company (9)
  16. 28. goods that are being sold (11)
  17. 29. communication between a business and its customers where messages are placed in the media to encourage the purchase of products (11)
  18. 32. use of electronic systems to sell goods and services (9)
  19. 33. part of a whole market where customer groups have similar characteristics (8)
  20. 34. feature of a product that no other similar products have, used in advertising to try to persuade people to buy it (3)
  21. 40. amount of goods or work produced by a person, machine or factory (6)
  22. 41. information about attitudes, beliefs, and intentions, usually written in words (11)
  23. 43. percentage added to costs that makes a profit for a business when setting the price (6)
  24. 45. stocks of goods (9)
  25. 46. setting a high price initially and then lowering it later in oder to make high profit off early-adopters (8)