Finance recap, and blind marketing questions

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Across
  1. 1. part of a whole market where customer groups have similar characteristics (8)
  2. 7. proportion of sales in a total market that a business or product enjoys (6,5)
  3. 8. share of the profit paid to shareholders in a company (9)
  4. 9. amount of money invested in a business capital finance provided by the owners of a business (7,8)
  5. 11. any promotion that does not involve using the media (5,3,4)
  6. 12. product sold below cost to draw in customers (4,6)
  7. 15. percentage added to costs that makes a profit for a business when setting the price (6)
  8. 16. way in which goods are arranged and placed in a store (13)
  9. 18. information that can be quantified, that is, expressed in numbers (12)
  10. 19. communication between a business and its customers where messages are placed in the media to encourage the purchase of products (11)
  11. 21. the activity of starting and running businesses (10)
  12. 23. set of arrangements that allows buyers and sellers to communicate and trade in goods and services (6)
  13. 25. very large markets in which products with mass appeal are marketed (4)
  14. 26. goods and services sold to ordinary pe0ple (consumers) rather than businesses (8,5)
  15. 28. amount of goods or work produced by a person, machine or factory (6)
  16. 31. where a business focuses on the design and manufacture of the product itself rather than the needs of customers (7,11)
  17. 32. information expressed in numbers (12)
  18. 35. collection, presentation and analysis of information relating to the marketing and consumption of goods (6,8)
  19. 39. persons or businesses that buy goods from manufacturers and sell them in smaller quantities to retailers (11)
  20. 40. goods that are being sold (11)
  21. 41. money that you owe someone, or is owed to you, because you have not made, or have received, regular payments at the correct intervals or amounts (7)
  22. 43. assesses the firm's liquidity by dividing current liabilities into current assets (7,5)
  23. 45. small group of people, which must represent a proportion of a total market when can'ying out market research (6)
  24. 47. structure in which a business (the franchisor) allows another operator (the franchisee) to trade under their name (9)
Down
  1. 2. setting a high price initially and then lowering it later in oder to make high profit off early-adopters (8)
  2. 3. 2x2 matrix that describes products according to the market share they enjoy and whether the market has any potential for growth (6,6)
  3. 4. the blend of product, price, place, promotion (9,3)
  4. 5. setting a low price to start with in order to get established in the market; price may be raised once established (11)
  5. 6. debts of the business, which provide a source of funds (11)
  6. 9. groups of customers are asked for feedback about products over a set period (8,6)
  7. 10. level of sales at the different stages through which a product passes over time (7,4,5)
  8. 13. use of electronic systems to sell goods and services (9)
  9. 14. quantitative and qualitative assessment of a market (6,8)
  10. 15. where a business focuses on the needs of consumers when developing products (6,11)
  11. 17. similar to the current ratio but excludes stocks from current assets (sometimes called the quick ratio) (4)
  12. 20. stocks of goods (9)
  13. 22. identifying customer needs and satisfying them profitably (9)
  14. 24. goods and services produced by one business for another (8)
  15. 27. direct marketing technique in which a company persuades Internet users to forward its publicity material in emails or via social media (usually by including jokes, games, video clips, etc.) (5)
  16. 29. division of people according to social class based on employment status (5,8,6)
  17. 30. information about attitudes, beliefs, and intentions, usually written in words (11)
  18. 33. business that tries to use another’s weakness to get advantages (8)
  19. 34. feature of a product that no other similar products have, used in advertising to try to persuade people to buy it (3)
  20. 36. adding a percentage (the mark-up) to the costs of producing a product to get the price (4,4)
  21. 37. goods and services sold overseas (7)
  22. 38. businesses that buy goods from manufacturers and wholesalers and sell them in smaller quantities to consumers (9)
  23. 42. promotion placing adverts using the media (5,3,4)
  24. 43. flow of money into and out of a business (8)
  25. 44. resources used or owned by a business, such as cash, stock, machinery, tools and equipment (6)
  26. 46. smaller market, usually within a large market or industry (5)