FindLaw Products 102

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Across
  1. 1. Builds brand awareness by promoting the firm through ads on non-directory pages of FindLaw.
  2. 4. Chat button & window on firm’s website and FindLaw Premium Firm Profile.
  3. 6. Base website package. 3 content units.
  4. 8. It provides 6 enhanced blogs, 6 local awareness ads, and 3 social videos a year
  5. 14. Dedicated Content Strategist, Dedicated DMS, 14 content units.
  6. 15. Customer only pays when someone clicks on the ad, and it drives traffic to a firm website.
  7. 16. Provides blog platform access, maintenance and support.
  8. 20. Easy-to-use “review us” button placed on firm’s website.
  9. 22. Highlights an attorney that has been selected, presenting their unique credentials in a professional manner. Can include advertisement in their magazine
  10. 24. Captures contacts via FindLaw call tracking number.
Down
  1. 2. It combines the DMB and brand advocate, and includes a dedicate DMS and PPC campaign.
  2. 3. Provides the premier online destination for Spanish-speaking consumers looking for legal help and representation.
  3. 5. Provides two strategically written blog posts/month to support client strategy.
  4. 7. Providing consumers convenient access to Lead Counsel Rated attorney listings, profiles and legal resources. Displays firm name, custom tagline, phone number, link to their website, and more prominent visuals.
  5. 9. Increases a firm's digital footprint with GMB optimization and a review funnel.
  6. 10. Provides customized animated videos every other month with a monthly Facebook promotion.
  7. 11. Manages online reputation and decreases the risk of negative reviews/client dissatisfaction.
  8. 12. Starter profiles on FL, LI & Abagado, Branded PPC, 5 content units.
  9. 13. Clients receive one targeted piece of content and one Facebook ad/month.
  10. 17. Search engine optimized web page on FindLaw Lawyer Directory.
  11. 18. Web page on FindLaw.com, increases visibility in branded organic search results.
  12. 19. Enhanced blog posts every 2 months, blog content every 2 weeks, 10 content units.
  13. 21. Collaborates with firm to create in-depth written analysis of a legal issue the firm is passionate about.
  14. 23. Quarterly social ad campaigns, 8 content units, Facebook business page.