Across
- 2. Are stand alone structures that sure as consumer sales promotion devices
- 8. when large items is on one side of the display, equally large items should be on the other side
- 11. illustrates the relationship among colors
- 14. are permanent or movable store furnishings that hold and display merchandise.
- 16. Are interactive points of purchase display that are free standing full service retail locations.
- 17. opposite each other on the color wheel and create a high contrast
Down
- 1. Is a canopy that extends over a stores entrance
- 3. designers place several small objects with one large object within a display.
- 4. refers to the relationship between and among objects in a display.
- 5. called “analogous colors” are located next to each other on the color wheel and share the same under tones.
- 6. coordinates all of the physical elements in a place of business to project an image to customers.
- 7. logo, marquee, outdoor lighting, banners, planters, awnings, windows, and the exterior design, ambiance, landscaping, and lighting of the building.
- 9. involve three colors equally spaced on the color wheel
- 10. includes a store's sign for advertising.
- 12. or properties, are objects that hold the merchandise on display or support the display setting.
- 13. Refers to the visual and artistic aspects of presenting a product or service to a target group of customers to encourage a purchase.
- 15. refers to way that stores use floor space to facilitate and promote sales and serve customers