Across
- 3. They try to increase the size of their target market by combining two or more segments
- 4. a kind of market with broadly similar needs and sellers offering diverse ways of satisfying those needs
- 6. is the amount earned or gained by the firm at the end of operation
- 8. what the firm offers to the market
- 10. Market ____________. A plan of action to achieve an overall aim
- 13. how people think about the proposed or presented brands in the market
- 14. Aim at one or more homogeneous segments and try to develop a different marketing mix for each segment
- 15. The segmenting dimensions should be useful for identifying customers and deciding on marketing mix variables
- 16. process of dividing the total market into groups of potential customers with similar needs, characteristics, and behavior.
- 17. The segment should be big enough to be profitable
Down
- 1. the kind maker being focused on by the firm
- 2. a group of people with similar needs who are willing to exchange something of value for goods or services
- 3. trying to find similar patterns within sets of data
- 5. is the person who buys the product offered by the firm
- 7. where the firm competes in
- 8. the kind of statement that would guide firms in selection of marketing mix
- 9. Customers in a market segment should respond as differently as possible
- 11. is when the firms merge the different markets together
- 12. Customers in a market segment should respond as similar as possible