Across
- 1. These are used in marketing foods to children.
- 3. Common abbreviation for a great deal.
- 5. Term to attract health-conscious consumers.
- 8. The name for the person who buys food.
- 11. Perhaps the most influential advertising mode currently.
- 12. A word for when a consumer continues to buy the same brand.
- 13. Type of food that often employs the use of bright colors and cartoon characters.
- 15. A catchy song or phrase used in advertising.
- 17. Large signs that advertise a product.
- 19. Marketing methods that use discounts and coupons.
- 21. A company's name, logo, and overall image.
Down
- 2. A phrase used to attract a consumer's attention.
- 4. A subtle marketing strategy where products are shown in movies or TV shows.
- 6. Used to increase awareness and sales, often on TV or online.
- 7. A person who promotes a product in a commercial or ad.
- 9. These are often used on packaging to attract health-conscious consumers.
- 10. The group of people a company is trying to reach.
- 14. Promotions and discounts are often connected to __________________.
- 16. A type of promotion that offers money off a product.
- 18. Purpose is to increase sales
- 20. Products labelled "low-fat" may still contain lots of ______________.