Across
- 4. a technique to find new customers and promote products
- 6. a cover letter often sent with a press release to introduce it
- 8. a form of promotion for which a company doesn't pay, free advertising
Down
- 1. product demonstrations that typically last 30 minutes to an hour
- 2. various methods for communicating information
- 3. promoting or selling products or services one on one over the telephone
- 5. an online message board where people post information about a particular topic
- 7. a giveaway item or free gift that usually has the company's name, address, and telephone number printed on it