Across
- 7. logic and planning behind the advertisement
- 9. concept that refers to the ads central idea.
- 10. People who buy products
- 11. messages from a variety of sources
- 12. media that reach a broad audience
Down
- 1. detail, printing and photography part of ads
- 2. plural of medium
- 3. Lasker is driven by a reason "___"
- 4. Advertising is defined as a paid form of __ communication.
- 5. refers to goods, services and ideas
- 6. One of advertising’s most important strengths is its ability to _____ a large audience.
- 8. One of the 4P's of marketing role