Across
- 2. the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
- 8. and experiments
- 9. Research research done firsthand for the first time
- 10. statements describing the overall approach to how goals and objectives will be
- 11. document which outlines a business's marketing problems and how they will be addressed and solved
- 13. specific actions which advance the strategy and achieve an end result
- 14. Research organized effort to gather and interpret information about a market
- 16. Research past research which has already been performed and often already published
- 17. Research exploratory, in-depth research involving flexible, open-ended questions; includes: interviews, observation and focus groups
Down
- 1. Information System, system for gathering and organizing marketing information used in decision making
- 3. marketing aimed at the masses without consideration of differences among them
- 4. mix of variables marketers control to influence a business’ success; the four Ps: price, product, place, promotion
- 5. broad, long-term expectations for future achievements
- 6. to make generalizations and predictions; includes: questionnaires,
- 7. specific group for which a business's products, services and marketing efforts are intended
- 11. division of the mass market based on shared characteristics
- 12. Research, structured research which uses the scientific method and standardized
- 15. specific, measurable, short-term expectations