Fundamentals of Marketing Mix

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Across
  1. 3. form of communication used to inform, persuade, and remind customers about a product or service.
  2. 6. Audience/A group of potential customers who share common characteristics and are the target of marketing efforts.
  3. 7. marketing mix element that deals with how a product or service is made available to the customer.
  4. 8. "P" in the marketing mix that involves determining the monetary value of a product or service.
  5. 9. marketing strategy that involves adjusting the price of a product based on the customer's perceived value.
  6. 11. process of designing and creating a unique image and identity for a product or brand.
  7. 12. marketing mix element that pertains to the physical characteristics and features of a product or service.
Down
  1. 1. marketing mix element that involves determining how and where a product or service will be sold.
  2. 2. pricing strategy where products are initially sold at a very low price to gain market share.
  3. 4. marketing strategy that focuses on making a product or service stand out from competitors.
  4. 5. place where a product or service is made, stored, and distributed before it reaches customers.
  5. 10. four elements of the marketing mix are often referred to as the "4 ____."