Across
- 3. The Arctic Monkeys were a strong early example of the potential power of --- 2.0 to blur the line between audience and producer; their audience felt involved.
- 4. Grime artist Lady --- fronted the NHS blood drive campaign targeting the BAME community.
- 7. The lighting choice in the Arctic Monkeys video can be partly explained by the uses and --- theory, as they are trying to appear relatable.
- 11. KK’s Hollywood game is available on multiple devices making it cross----.
- 12. By combining production, distribution and exchange/exhibition companies under their corporate ownership, Disney have pursued the vertical --- strategy.
- 15. Sixteen Films is one of the --- production companies behind I, Daniel Blake.
- 16. The Old Grey Whistle Test, an old BBC music show, is an example of --- as it is used as the inspiration for the Arctic Monkeys video.
- 17. Rashford hopes to be what Vladimir --- terms the --- archetype in his social media.
- 20. A mere --- film corporations dominate the world’s film industry, leading to the term the big ---.
- 21. Post-feminists argue that Mulvey’s theory ignores the --- (choice, control) of female performers.
- 23. The Arctic Monkeys are not trying to appear glamorous, but rather as relatable, so they used --- --- lighting in their video.
- 24. Laura Mulvey is a --- theorist who argued that the media privilege a male heterosexual viewer in the way they represent women.
- 25. Marvel is a subsidiary of the giant --- Disney.
- 26. Black Widow’s ‘tentpole’ budget means it can afford multiple --- stars.
- 27. I, Daniel Blake director Ken Loach has a very distinctive style and routinely tackles social issues, making him an ---.
- 28. Spotify is an example of a ---, a company that comes along and challenges the traditional ways an industry operates in, typically involving online distribution.
- 29. The ASA banned the ‘ARE YOU --- --- READY’ ad for its objectifying of women.
Down
- 1. Being of the social --- genre makes I, Daniel Blake a hard movie to market!
- 2. The ASA is the UK’s advertising ---. It ruled that the ‘beach body ready ad
- 5. The Arctic Monkeys used the site --- to help launch their career by building up a direct relationship with an online fanbase, literally giving away their early music.
- 6. The literary theorist Campbell came up with the concept of the hero’s journey or ---, the idea that all narratives are based around following what happens to the hero.
- 8. The frequency of negative comments on Marcus Rashford’s Instagram posts is an example of an --- audience.
- 9. Mulvey would argue that aspects of the BlackPink video are objectifying and demonstrate her concept of the --- ---.
- 10. Disney’s corporate structure, including buying up valuable subsidiaries, means they can afford to use highly valuable IP, or --- property.
- 13. Pop videos typically apply --- --- lighting which achieves a glossy, glamorous look.
- 14. Most of today’s hit movies are part of a ---. We get endless sequels, prequels, remakes, reimaginings and spin-offs as its easier and cheaper to market an existing idea.
- 18. The success of BlackPink reflects the rise of ---, with platforms like Spotify helping to create a simultaneous worldwide market for many acts.
- 19. KK’s Hollywood is partly monetised through product placement and also by allowing the purchase of in-game currency with real money! This is an example of the --- strategy – give the game away and monetise in other ways…
- 22. Psy’s --- Style was an early example of the power of the web to create viral hits. It now has over 4bn streams on YouTube alone, and there are 1000s of fan-made version of the video.