Across
- 3. A fact about or characteristic of the product.
- 5. A customer's motivation for purchasing a product that is based on thinking or logic.
- 7. A sales technique in which the salesperson suggests a lower priced product than the one originally requested by the customer.
- 8. A sales technique in which the salesperson suggests a higher priced product than the one originally requested by the customer.
- 9. is offering an alternative product that meets the customer's needs.
Down
- 1. A customers motivation for purchasing a product that is based on feelings.
- 2. An advantage customer receives from using a product.
- 4. A customer's choice to purchase a product.
- 6. Something required or essential that is lacking.