Get Specific LAP

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Across
  1. 3. A fact about or characteristic of the product
  2. 5. A customer's motivation for purchasing a product that is based on thinking or logic
  3. 7. A sales technique in which the salesperson suggests a lower priced product than the one originally requested by the customer
  4. 8. A sales technique in which the salesperson suggests a higher priced product than the one originally requested by the customer
  5. 9. is offering an alternative product that meets the customer's needs.
Down
  1. 1. A customer's motivation for purchasing a product that is based on feelings
  2. 2. An advantage customer receives from using a product
  3. 4. A customer's choice to purchase a product
  4. 6. Something required or essential that is lacking