Across
- 3. to suggest a product or service
- 5. a synonym for buying
- 7. person buying a good or service
- 9. a synonym for appropriate thinking/reasoning
- 11. the "good" that product or service does for the customer
- 12. a synonym for feelings
- 13. synonym for rules to be followed
- 14. price in the middle; not too cheap or expensive
Down
- 1. to recommend something else in the place of the item the customer wanted
- 2. most important; first on the list
- 4. intangible offerings like haircuts, grass cutting
- 5. ready ahead of time
- 6. a good reason; buying for a good reason means you are being _____________.
- 7. the antonym for self-doubting
- 8. a noticeable characteristic or part of a product or service
- 10. tangible products that can be bought or sold