Across
- 4. on feelings
- 5. thinking or logic
- 6. substitution - is offering an alternative product that meets the customer's needs.
- 7. buying reason - A customer's motivation for purchasing a product that is
- 9. -An advantage customer receives from using a product
- 11. up - A sales technique in which the salesperson suggests a higher priced
Down
- 1. - A fact about or characteristic of the product
- 2. than the one originally requested by the customer
- 3. buying reason - A customer's motivation for purchasing a product that is based
- 6. than the one originally requested by the customer
- 8. - Something required or essential that is lacking
- 9. decision -A customer's choice to purchase a product
- 10. down - A sales technique in which the salesperson suggests a lower priced