Across
- 1. A career that involves responding to consumer needs and wants through planned, personalized communications intended to influence purchase decisions and ensure satisfaction
- 2. A fact about or characteristic of a product
- 4. The people who buy goods and services
- 9. Evaluative or corrective information given by the customer to the salesperson
- 10. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
- 11. A promise made by the seller to the consumer that the seller will repair or replace a product that does not perform as expected
- 12. An advantage consumers receive from using a product
- 14. A measure of how well a business has met its customers’ expectations
- 15. Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid
- 17. Customers who continue to buy from a company, salesperson, etc.
Down
- 1. The point in a sales presentation at which the customer makes a favorable buying decision
- 3. Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction
- 5. A sales technique in which the salesperson attempts to increase the customer’s purchase by recommending additional items after the original decision to buy has been made
- 6. The sales procedure in which the salesperson shows the customer the benefits of the product’s features; includes the sales dialogue and product demonstration
- 7. The arrangement by which businesses or individuals can purchase now and pay later
- 8. A person’s or business’s good name; quality of character
- 13. The customer’s preference for a business; usually expressed in regular purchases from the business
- 16. An individual employed to advance and/or facilitate the exchange of a good or service
- 18. Any person or business with the potential to purchase a good, service, or idea; qualified lead