Good Measures

2. translates more readily across languages than adjectives
6. people or events are ordered or placed into ordered categories along a single dimension
7. If not careful, can undermine the principles of standardized interviewing
10. When questions mean the same thing to all respondents
12. Is often a statement that respondents are unwilling to do the work required to give an answer

1. When the researcher'es words do not constitute a complete question
3. One goal of a good measure is to increase this
4. Asking two questions at once
5. permit the researcher to obtain answers that were not anticipated
8. numbers are assigned such that ratios between values are meaningful
9. numbers are attached that provide meaningful information about the distance between ordered stimuli or classes
10. a list of acceptable answers provided by the interviewer
11. people or events are sorted into unordered categories