GRADE 12 Marketing

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Across
  1. 2. Combination of elements used to satisfy customer needs
  2. 5. Market research tool that divides consumers according to living standards
  3. 7. Distribution agreement between a franchisor and a franchisee
  4. 10. Marketing mix element referring to staff attitudes skills and motivation
  5. 12. Technique used to identify gaps in the market
  6. 13. Unpaid media coverage over which the business has little control
  7. 15. Analysis Framework used to evaluate macro environmental factors
  8. 18. The Management process responsible for identifying anticipating and satisfying customer requirements profitably
  9. 19. The Perception of a business in the mind of the consumer
  10. 20. Products purchased quickly with little comparison or brand loyalty
  11. 21. Distribution channel where the producer sells directly to consumers
  12. 22. Strategy that uses high prices to create an image of exclusivity
  13. 24. Activity that protects identifies informs and promotes a product
  14. 27. Pricing strategy that introduces a product at a low price before increasing it
  15. 29. Evaluation of rival businesses strengths and weaknesses
  16. 30. Specific segment of consumers a business wants to serve
Down
  1. 1. Combined strength and worth of a brand in the minds of consumers
  2. 3. Digital platform used for engagement feedback and brand building
  3. 4. Study of current and potential consumers and their needs
  4. 6. Tangible cues such as layout signage and cleanliness that influence perceptions
  5. 8. Products that require significant effort and loyalty from consumers
  6. 9. Factor that differentiates a product from competitors
  7. 11. Unique character name or aesthetic that inspires customer loyalty
  8. 14. Marketing mix element concerned with communicating with customers
  9. 16. Strategy where one item is heavily discounted to attract customers
  10. 17. Paid impersonal communication aimed at a mass audience
  11. 23. Process of identifying opportunities and threats in the business environment
  12. 25. Organisation that helps move products from producers to consumers
  13. 26. Products compared on price quality and brand before purchase
  14. 28. Operating systems and procedures that ensure seamless service delivery