Graphic Design Key Terms

5. Identity: The visual elements that represent a brand, including logos, colors, fonts, and design style guidelines.
6. The empty or negative space between design elements, crucial for visual hierarchy and balance.
8. Dots Per Inch, a measure of print resolution.
10. System: A structure used to align and organize content, maintaining consistency in layout.
12. The level of transparency in an object or layer, affecting its visibility.
13. Adjusting the spacing between individual characters in a font to improve readability and aesthetics.
14. Graphics: Images made of pixels, such as photographs or digital paintings.
15. The art and technique of arranging type to make written language legible, readable, and appealing.
16. Typeface with decorative strokes, commonly associated with a more traditional look.
18. A visual prototype or draft representing how a design will look in its final form.
20. Graphics: Images created using mathematical equations, allowing for scalability without loss of quality.

1. A smooth transition between two or more colors.
2. The vertical space between lines of text, impacting readability and overall appearance.
3. The arrangement of visual elements to create a unified and balanced design.
4. The color model used for digital screens, consisting of red, green, and blue.
7. The color model used for printing, based on cyan, magenta, yellow, and black inks.
9. Typeface without decorative strokes, often used for clean, modern designs.
11. Arranging elements to line up along a common axis for visual consistency.
17. The amount of detail in an image, measured in pixels per inch (PPI) for digital or dots per inch (DPI) for print.
19. A selection of colors used in a design or artwork.