Across
- 5. practice of using a successful brand name to launch a new or modified product in a new category
- 6. planning and executing the conception, pricing, promotion and distribution of idea, goods and services to create exchanges that satisfy individual and organizational objectives
- 8. sport or entertainment occasion which will draw participants, audiences and sponsors
- 10. degree to which consumers automatically think of a brand when a given category is mentioned
- 15. name, symbol, word, design or combination of these elements which identifies A
- 17. practice of developing a themed occasion, display or exhibit to promote a product, cause or organization
- 18. organizations or individuals which provides funds for an event carried out by another organization
- 20. party who grants a brand
- 22. someone who is interested, involved and engaged in the event
Down
- 1. consumer’s perception of the overall quality of a product or service
- 2. practice of using the right marketing tools in the sports industry to meet customer needs while generating a profit
- 3. consumer’s commitment to continue using a brand
- 4. practice of establishing and developing a name, symbol or image which identifies and differentiates a product or service from others
- 7. relationship with a distribution partner
- 9. marketing of entertainment products
- 11. degree to which consumers are familiar with the distinctive characteristics of a brand
- 12. value of a brand based on the extent of brand loyalty, name awareness and perceived quality
- 13. business practice where a company sells its brand to another company to promote its products
- 14. written document which details the strategies and tactics used to market the product or service
- 16. party who receives a brand
- 19. symbol, word or words legally registered as representing a company or product
- 21. government authority conferring a right or title for a set period