Growing the Business

5. When two businesses agree to join together to form one business
7. When one business buys another and gains control of it
9. Assets used by a business to operate and grow (e.g. staff, money, equipment)
10. Cost savings achieved when a business increases its size and output
13. The percentage of total sales in a market held by one business
16. The ability to make decisions and manage business direction
18. The process of combining two or more businesses
19. The chance that something will go wrong or lead to loss
21. When customers repeatedly choose the same brand over others
24. Another term for inorganic growth (growth by joining with other businesses)
26. When a business grows by merging with or taking over another business
27. When a business grows from within using its own resources

1. The group of customers who regularly buy from a business
2. Activities to create new products or improve existing ones
3. Conflict caused by differences in working styles or company values
4. The range of products offered by a business
6. Individuals or groups affected by or interested in the business (e.g. employees, owners)
8. The idea that two combined businesses are more successful than individually
11. Something that makes a business better than its rivals
12. Expanding into new products or markets to reduce risk
14. The ability of a business to grow without being held back by its structure or systems
15. Another term for organic growth (growth from within the business)
17. Using profits to invest back into the business for growth
20. The creation of new products or ideas to meet customer needs
22. When a job is no longer needed and the employee is let go
23. Entering new geographic areas or market segments to increase sales
25. A plan for how a business will expand and develop