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Across
  1. 3. the essential processes activities and good strategies that a company uses to identify create and communicate offerings with value to customers satisfying their needs and achieving organization goals
  2. 6. a business function that connects product management, sales, and marketing to bring a product to market, drive adoption, achieve business goals by understanding the customers market, and competition to develop compelling messaging and go to market strategies
  3. 8. is a key business and marketing metric that represents the percentage of total sales, revenue or units sold in a specific market of industry that a company controls .p
  4. 11. a foundational strategic framework that combine controllable variables the 4 p's product , price, place, promotion to influence consumer purchasing decisions and achieve business goals
  5. 12. involves promoting and selling the future possibilities that a product of service makes real , creating value for the customer by fulfilling a need or desire
Down
  1. 1. studies the production , disruption , consumption or goods and services focuses on concepts such as scarcity and marked dynamics to understand how resources are allocated
  2. 2. the process where business sell products or services to other businesses or organizations rather than to individual consumers
  3. 3. the systematic collection , analysis, and interpretation of data about customers, competitors, and the market to inform business decisions
  4. 4. good business encompassed fulfilling a market need through products and services while good marketing is the strategic process of understanding customer needs creating value and creativity
  5. 5. a specific, well defined group of consumers that a business intends to reach with it's products, services and marketing efforts they are most likely to buy from them
  6. 7. a customer centric philosophy where organizational goals are achieved by identifying and satisfying customer needs and wants more effectively than competitors
  7. 9. a business discipline focused on promoting intangible, non ownership based on activities that provide economic value , such as health care , consulting or financial services
  8. 10. the strategic process of creating, communicating , and delivering value to customers and other slate holders