H1

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Across
  1. 3. The network of individuals and organizations involved in the process of moving a product or service from the producer to the end user
  2. 5. Involves motivating customers to seek out your brand in an active process via tactics such as advertising, CRM, and sales promotions
  3. 7. A marketing planning process that involves dividing a broad target market into subsets or groups of customers who have common needs or characteristics
  4. 10. Resistance of customers to switching easily between one supplier of a good or service to another
Down
  1. 1. Group of products manufactured by a firm that are closely related in use and in production and marketing requirements
  2. 2. Observing and predicting the emergence of and changes in cultural trends, visible in clothing fashions, popular music, urban lifestyles, uses of technology, etc
  3. 4. Selecting the potential customer segments to whom a company wishes to sell products or services, after an analysis of each segment’s attractiveness
  4. 6. Defining a value proposition for the target segments. Differentiating a product or service from others in the perception of customers.
  5. 8. Measure of customer attrition where the rate is 100% minus the customer retention percentage rate within a specified time period
  6. 9. Involves ensuring the customer is aware of your brand at the point of purchase via tactics such as direct selling to customers in showrooms, packaging designs, or point-of-sale displays