Across
- 2. A marketing method that relies on consumers spreading information about a product or service
- 8. Google coined this term to describe an internet-rich moment when a person turns to a device to act on a need
- 9. A media metric that measures the number of people exposed to an advertisement
- 14. Graphic advertising on the Internet that appears next to the content on web pages, instant message applications, email, etc
- 18. A controlled experiment in which subjects are randomized into either test or control groups
- 20. Marketing communications that are authored and placed through the efforts of others who are not controlled by the firm
- 21. A map that shows consumers' perception of various brands
- 23. Degree to which a piece of Internet content has been or might be shared in a short amount of time
- 28. An internet advertising metric that can be defined simply as the amount spent to get an advertisement clicked
- 29. A type of contextual advertising through which website owners pay an advertising fee to have their ad shown on search result pages
- 30. A metric that tracks transactions that occur in a physical business or retail location, and in other offline channels, after a customer sees or engages with campaigns
- 34. Media through which a company maintains complete control of the content and delivery of its message by contracting for a placement
- 36. The number of people reached by a media placement
- 38. Process of clicking on an online
- 39. Information stored on a computer by a website that remembers user's preferences
- 40. A model with six stages that depicts the process that consumers go through before purchasing a product
- 42. A type of website that supports the posting or publishing of a user's own material
- 43. Whether and how a marketing communication influenced consumers’ purchase behavior
- 44. Programs that search the web for documents containing specified keywords and return a list of findings
- 45. The dollar value of a customer relationship, based on the present value of the projected cash flows from the customer relationship
Down
- 1. A metric that measures the average number of times a person in the target market is exposed to an advertisement
- 3. Technologies that are not desktop/laptop based, such as web-enabled phones
- 4. The rapid spread of a popular image, video, or link through a population by its being frequently shared with a number of individuals through electronic mail and social networking sites
- 5. A planning process that ensures that all brand contacts received by a customer or prospect for a product, service, or organization are consistent over time and across media vehicles
- 6. How widely and deeply a marketing communications message has spread through a population
- 7. A brand’s marketing communications spending as a percentage of the total marketing communications spending in the product category
- 10. Promotion tactics that are designed to build demand with end consumers so they have a desire for a product that brings them to the point of sale
- 11. The process of using features that make a company website rank higher in the organic link on a search engine without paying any money
- 12. A type website that supports the gathering, organizing, and online presentation related to a particular theme or topic
- 13. An indication, usually expressed as a percentage, of how many people viewed or opened a marketing communication
- 15. A metric that allows marketers to compare the reach offered by various media vehicles to their costs
- 16. Collaborative subtype of content curation
- 17. The strategy of sending appropriate ads or messages at the moment when the customer is about to make a decision about a relevant product or service
- 19. A website on which reviews and ratings can be posted about people, businesses, or services
- 22. Media that allows a marketer to customize his or her message to the particular needs of an individual customer
- 24. Experiments in which the impact of a single variable is tested
- 25. Media spend when customers, the press, and the public share a company's content or discuss a company's brand through word of mouth
- 26. Media that is viewed by a mass audience where no customization of message is available
- 27. Reach multiplied by frequency
- 31. A metric that measures the qualitative value of an advertisement appearing in a certain media vehicle or in a certain location in a media vehicle
- 32. Marketing approach that facilitates people to pass along a marketing message
- 33. Media vehicles that are completely under the control of a firm
- 35. to bring the consumer to the advertiser's destination
- 37. Promotion tactics that are designed to motivate distribution channel partners or intermediaries to sell a product to consumers
- 38. Average number of click-throughs per hundred ad impressions, expressed as a percentage
- 41. Labels or categories that describe the content of a website, bookmark, photo, or blog post