Halloween Crossword

3. The person who buys the spooky product — the consumer.
5. What you pay for a pumpkin latte — the
7. When the price is lowered to lure customers — a discount ___.
8. The scary total of what a company owns and owes is shown on a balance ___.
10. When stores collect info on buying habits — market
12. When stores decorate with pumpkins to attract buyers, they’re using visual ___.
14. The four elements of marketing: product, price, place, and ___.
15. Making a product stand out from competitors — called brand ___.

1. A type of promotion where customers get free candy or samples.
2. Social media posts that go “viral” like a Halloween curse — a form of digital
4. The spooky science of understanding what customers want.
6. A limited-time Halloween sale is an example of this promotion type.
9. The group of people a business aims to reach — their ___ market.
11. Ghostly logos and colors that make you recognize a brand instantly.
13. A catchy phrase that haunts your memory — used in advertising.