Across
- 5. The group of people a business aims to reach — their ___ market.
- 6. promotion A limited-time Halloween sale is an example of this promotion type.
- 8. The person who buys the spooky product — the consumer.
- 10. price When the price is lowered to lure customers — a discount ___.
- 12. A catchy phrase that haunts your memory — used in advertising.
- 13. Ghostly logos and colors that make you recognize a brand instantly.
- 14. The scary total of what a company owns and owes is shown on a balance ___.
Down
- 1. research The spooky science of understanding what customers want.
- 2. Marketing Social media posts that go “viral” like a Halloween curse — a form of digital ___.
- 3. When stores collect info on buying habits — market ___.
- 4. price, place, and PromotionThe four elements of marketing: product, price, place, and ___.. Price What you pay for a pumpkin latte — the ___.
- 7. When stores decorate with pumpkins to attract buyers, they’re using visual ___.
- 9. A type of promotion where customers get free candy or samples.
- 11. Making a product stand out from competitors — called brand ___.