Across
- 3. Visual representations used in marketing campaigns.
- 5. Spending limits for a marketing campaign.
- 6. A measure of how familiar consumers are with a brand.
- 8. A term for deceptive or exaggerated advertising claims.
- 10. Tracking and analysing consumer actions online.
- 11. A paid promotion on search engines like Google.
- 14. Using statistical information to target specific groups in ads.
- 15. Advertising that uses storytelling to connect emotionally.
- 16. A brief ad before a video online.
- 18. A catchy phrase or sentence designed to attract attention in advertising.
- 19. A promotional strategy delivered directly to consumers’ mailboxes.
- 20. The act of promoting a product or service online.
Down
- 1. The audio element of an advertisement.
- 2. When a company makes an environmental claim at best is misleading.
- 4. Promotions or special events to encourage purchases.
- 7. A short-term incentive to encourage trial or purchase.
- 9. The main goal of most advertising campaigns.
- 12. A professional responsible for creating ad visuals and layouts.
- 13. A brief statement that defines a company's focus and values.
- 16. A form of internet advertising where payment is based on user clicks.
- 17. The industry term for a potential customer.