Across
- 2. ads that attempt to resemble entertainment
- 3. survey taken before a campaign launches to evaluate its effectiveness
- 4. information sufficiency (blank), the amount of health info we can comfortably cope with
- 11. selling prescription drugs through public mass media is called direct to (blank)
- 12. using tech to facilitate long-distance healthcare
- 13. when we make normal and natural phenomena seem weird and unnatural, we are:
- 15. gain/loss frame and positive/negative effect are all examples of these
- 16. social comparison theory - we judge ourselves largely in comparison to:
- 17. theory of (blank) action - we make decisions based on rational decision making skills
Down
- 1. most common way people with mental illness are portrayed in media
- 5. the media prefers exciting info to
- 6. health campaigns work better when you have a spokesperson with a loud/ strong (blank)
- 7. identifying specific groups who are alike in important ways and whose involvement is important
- 8. stage of media literacy where ads are dissected and evaluated
- 9. time of day when alcohol commercials spike
- 10. use of electronic means to transcend distance in a way that promotes good health
- 14. (blank) likelihood model - we are more likely to thoroughly evaluate messages we identify with