Healthcare Marketing: Unit 4

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Across
  1. 3. state laws or codes that delineate the scope of practice of specific professions.
  2. 8. This standard is based on the premise that people are able to make informed decisions that respect and consider the well-being of patients, physicians, payers, and the public.
  3. 10. a principal calling or vocation based on specialized knowledge that is usually attained through long, intensive academic study
  4. 13. behavior aimed at self-gain
  5. 14. an in-depth background, education, and practice investigation performed by a hospital to determine whether a physician is qualified to receive medical staff privileges
  6. 15. The process of traveling to another country to obtain less expensive health care is referred to as medical __________.
  7. 16. This is the combination of payers from which a healthcare organization in receiving ________________.
  8. 18. a federal public health insurance program primarily for the elderly and for patients with kidney disease
  9. 20. These type of health insurers are the largest and most known type
  10. 22. the profession of healing and caregiving as provided by licensed physicians
  11. 23. This standard emphasizes the importance of proper and appropriate behavior and equal treatment among patients, physicians, payers, and the public.
  12. 24. the degree to which one has and understands health information essential to making informed health decisions is known as health ________.
Down
  1. 1. channels through which information, a product, or a service is communicated or made available to target markets
  2. 2. These are the most powerful clinical professionals in healthcare.
  3. 4. Fee-for-service reimbursement system
  4. 5. ________ health refers to civic activities, laws, and regulations designed to protect the health and well-being of a population
  5. 6. the ability of someone in a position of power to direct others to take some action
  6. 7. social relations involving authority or power; interests masquerading as a contest of principles or the conduct of public affairs for private advantage
  7. 9. an individual awaiting or under medical care and treatment
  8. 10. These type of health insurers are non-government-owned private businesses that sell health insurance.
  9. 11. the ability to influence someone else to take some action, regardless of whether he or she wants to do so
  10. 12. a joint state and federal public health insurance program for specific categories of the poor
  11. 17. This standard refers to the professional duty to benefit others.
  12. 19. This standard concerns loyalty; faithfulness to duty; and respect for patients, physicians, payers, and the public. Healthcare marketers are loyal to their workplace as well as mindful of the environment and community in which they live.
  13. 21. one who purchases a commodity or service