Across
- 4. Old IP in a new coat of CGI paint
- 6. The emotion every reboot is built to monetize
- 8. Often worth more than the product itself
- 10. Fair use's favorite courtroom defense
- 11. McDonald's and Marvel, structurally speaking
- 14. Owns the rights until the contract says otherwise
- 15. An NFT's basic unit of ownership
- 17. Branded character selling cereal or football
- 18. Pays to borrow someone else's IP
- 19. T shirts sold at the arena exit
Down
- 1. Owns the rights being rented out
- 2. Legal shield for a brand's name or symbol
- 3. A cut paid per use, not per hour
- 5. Protects the expression, not the idea
- 7. Licensing a song for a film or an ad
- 9. An actor's paycheck that keeps on giving
- 10. Protects the invention, not the logo
- 12. A record label's real balance sheet asset
- 13. What a franchise leans on when ideas run dry
- 16. Holds the rights, collects the checks
