Across
- 2. Herzberg’s factor that de-motivate the consumers
- 5. Two-factor motivation theory
- 7. Factors that help services or message to stand out
- 9. Holds on to information longer
- 11. Blend of beliefs, values, attitudes, habits, traditions, and customs
- 13. Self-________ needs for respect and to be recognised
- 15. Hierarchy of needs
- 16. One of the two factors that influence customers’ purchasing behaviour
- 17. Personal desires to satisfy wants
- 19. Stimuli that uses white space to emphasise the message on a print advertisement
Down
- 1. A decision making classification in choosing a fine dining restaurant
- 3. Stimuli that uses of emotional appeal to attract above-average attention
- 4. Psychological process of rounding out an image of information
- 6. Purchases of services with which their idols are associated
- 8. A certain type of document required from suppliers for the organisation’s decision making
- 10. Buying decision that is made frequently and with little effort
- 12. Traits and types
- 14. A study of potential demand and economic analysis of a business
- 18. Selective exposure, to screen out the majority of the stimuli
- 20. Gap between what customers have and what they would like to have
