How do social media influencers work?

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Across
  1. 2. whether a subject in an image is bright or dark
  2. 4. how a camera creates the main focus of an image
  3. 5. used to create a message or mood in an image e.g black, pink, blue
  4. 6. what an image or influencer is communicating
  5. 7. the viewers or people watching
  6. 8. a social media platform that influencers use
  7. 11. something that represents something else
  8. 12. an appeal that uses a celebrities credibility and authority
Down
  1. 1. an appeal that uses our emotions
  2. 2. an appeal that uses logic and reason
  3. 3. people on social media who can effect people’s behaviour.
  4. 9. the position of the camera in relation to the subject (high, low etc)
  5. 10. location of people and things in an image
  6. 13. social media influencers target this group of young people