How much do you know about marketing?

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Across
  1. 2. One of the four P's of marketing beyond product, placement, and promotion
  2. 4. Perceptions about a brand reflected by brand associations in the customer's memory
  3. 6. Set of beliefs that puts the customers’ interests first and should arbitrate organisational decision-making.
  4. 7. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
  5. 8. Strategies service businesses use to recover and regain trust after a service failure
Down
  1. 1. A customer's response that depends on the comparison of a company's expectations and performance
  2. 3. Customer ________: A customer's responses and reactions to all interactions with an organization
  3. 5. Christian ________: The first scholar to be considered "Legend of Marketing" outside North America