Across
- 2. The actual good or service offered to the market
- 3. Type of market where consumers buy finished goods
- 5. The current business philosophy of satisfying customer needs (______ approach)
- 6. The systems used to deliver a service
- 10. Legal protection against being misled about prices (______ discrimination)
- 12. Specific, measurable goals a business aims to achieve (marketing ______)
- 20. Influence based on income, age, gender, and occupation
- 21. Legal requirement to honour advertised prices
- 26. Gathering and analysing data about consumers and competitors
- 27. The tool used to assess internal strengths and weaknesses
- 28. The image or perception of a product in consumers’ minds
- 31. Graph showing the stages of a product’s life in the market (product ______)
- 32. The specific group of customers a business aims to reach
- 34. Selling the same product worldwide
- 35. Putting the plan into action
- 38. Market involving goods traded across international borders
- 40. The long-term aim of marketing to generate revenue for the business (______ role)
- 41. Type of market focused on government purchasing goods and services
- 42. False or misleading representation of goods
- 43. Influence from media, celebrities or peers
- 44. Changing strategy based on evaluation
Down
- 1. The mutual reliance between marketing and other functions like operations and finance
- 2. Activities used to inform, persuade, and remind customers
- 4. Dividing the market based on shared characteristics
- 7. What the customer pays in exchange for the product
- 8. Staff involved in the delivery of a service
- 9. Developing tactics to achieve marketing objectives
- 11. Adapting products to meet local markets' need
- 13. Marketing directed at vulnerable groups, like children
- 14. A major factor influencing customer choice, including values and lifestyle
- 15. Type of market where businesses purchase inputs for production
- 16. The historical focus on mass-producing standardised products (______ approach)
- 17. Online tools and platforms used for marketing
- 18. The environment in which the service is delivered (physical ______)
- 19. Making a product stand out from competitors
- 22. Government legislation that protects consumers
- 23. Tracking performance of marketing activities
- 24. Offering refunds, replacements or repairs
- 25. Strategy used when marketing a product overseas (______ marketing strategy)
- 29. Market where people buy and sell financial assets
- 30. Marketing tactic that appears ethical but is deceptive
- 33. The moral principles guiding marketing decisions
- 36. How the product gets from the producer to the customer
- 37. Influence based on family, social class, and culture
- 39. The business mindset that focused on pushing products to customers (______ approach)