Across
- 2. The set of all actual and potential buyers of a product or service.
- 5. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
- 9. The larger societal forces that affect the microenvironment—demographic, economic, natural, technological, political,and cultural forces.
- 11. A name, term, sign, symbol, or design, or a combination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors.
- 12. The process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return.
Down
- 1. Using the telephone to sell directly to customers.
- 3. The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service.
- 4. People in an organization’s buying center who affect the buying decision; theyoften help define specifications and also provide information for evaluating alternatives.
- 6. An individual who represents a company to customers by performing one or more of the following activities: prospecting, communicating, selling, servicing, information gathering, and relationship building.
- 7. An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything.
- 8. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
- 10. Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.