Across
- 3. people who finally decide to buy toys for children
- 5. the first stage of the buying decision process for new products
- 6. factors related to culture and social class
- 7. factors related to age, income and lifestyle
- 9. factors related to motivation, perception and attitudes
- 10. a company that decides whether a product is available in stores
Down
- 1. factors related to reference groups and social roles
- 2. process all steps consumers go through before and after buying a product
- 4. a new idea or product that brings value to customers
- 8. a toy brand encouraging girls to learn engineering