Across
- 6. A business's ethical obligation to act responsibly toward society and the environment.
- 8. Dividing a market into distinct groups of consumers with similar needs or characteristics.
- 10. The perception consumers have of a brand, shaped by marketing, product quality, and reputation.
- 11. Any individual or group affected by or with an interest in a business (e.g. customers, employees, shareholders
Down
- 1. A business whose shares are traded on a stock exchange and can be bought by the public.
- 2. A growth strategy where a business expands into new products or markets to reduce risk.
- 3. When one business takes over another by purchasing a majority of its shares.
- 4. When two businesses agree to unite and operate as one new company.
- 5. A strategic planning tool used to determine growth strategies
- 7. Conducting business in a way that meets current needs without compromising future generations.
- 9. Cost advantages gained when a business increases production and spreads fixed costs over more units.