IB Business Unit 4

2. - The buying and selling of goods and services over the internet.
3. - The process of predicting future sales or market trends.
4. - The selection of specific customer segments that a company wishes to target with its marketing efforts.
6. - Activities to promote and market a product or service.
8. - Marketing activities that target customers in foreign markets.
13. - The process of developing new products, services or processes to meet customer needs.
14. - The degree to which customers are committed to a company's product or service.
15. - The process of delivering a product or service to customers.
16. - The process of planning and allocating financial resources for marketing activities.
17. - A form of marketing communication used to promote a product or service.
19. - The process of gathering information to inform business decision-making.

1. - The process of dividing a market into smaller groups of customers with similar needs or characteristics.
5. - The rivalry between companies competing in the same market for the same customers.
7. - The plan of action a company takes to achieve its goals.
9. - The process of creating a name, design or symbol that identifies and differentiates a product or service from others.
10. - The process of setting a price for a product or service.
11. - The way in which a company's product or service is perceived by customers in relation to its competitors.
12. - The process of selling a product or service to customers.
18. - The moral principles that guide business decision-making.