Across
- 2. Shows sales journey for all products
- 3. Small part of the population for market research
- 5. Small discussion groups for market research
- 7. Product portfolio analysis tool
- 9. Specialized target market
Down
- 1. low market share low market growth products
- 2. Pricing that lowers price for market entry
- 4. Product sold at a loss to attract customers
- 6. Orientation that produces and then sells a product
- 7. use of exclusive name or symbol on a product
- 8. analyses the external environment of a business