Across
- 1. Noelle-Neumann’s theory about silence due to fear of social isolation (S,3)
- 7. McGuire’s model of stages in persuasive message processing (I,2)
- 8. Petty & Cacioppo’s model with central and peripheral persuasion routes (E,2)
- 9. Cohen’s theory on adopting perspectives of media characters (I,2)
- 12. Anderson & Bushman’s model on how violent media leads to aggression (G,2)
- 16. Green & Bilandzic’s theory on how stories shape beliefs and attitudes (N,1)
- 17. Dixon’s work focuses on media portrayals of ______ (R,1)
- 18. Nabi’s area of focus, e.g., joy, fear, and moral emotions in media (E,1)
Down
- 2. Gerbner’s theory of long-term TV exposure shaping beliefs (C,1)
- 3. Zillmann’s theory that arousal intensifies and transfers to subsequent emotions (E,2)
- 4. Valkenburg & Peter’s model explaining when media effects occur and why; especially in relation to biological sensitivity (D,2)
- 5. Tewksbury & Scheufele’s theory that media shape perceptions by how issues are presented, not just what is covered (F,1)
- 6. Lang’s model explaining how we allocate limited mental resources during media use (L,2)
- 10. Knobloch-Westerwick & Zillmann’s theory of media choice to regulate moods (M,2)
- 11. Bandura’s theory on learning behaviors through observation (S,2)
- 13. McCombs & Shaw’s theory on media setting public priorities (A,2)
- 14. Katz & Lazarsfeld’s theory showing media influence flows first to leaders, then to wider audiences (T,3)
- 15. Gunter’s concept describing perceived reality of media messages (P,2)