Ice-breaker

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Across
  1. 3. ... assets can be relational or intellectual
  2. 4. Between strategic alliances and vertical integration (according to Webster)
  3. 5. An alternative to NVP that takes into account the risk of a project
  4. 7. Long-term value of a product/business at the end of the growth period
  5. 8. … managers tend to cut marketing and R&D spending to inflate earnings
  6. 9. The NPV represents the current value of future ...
Down
  1. 1. A firm with a positive book-to-market ratio
  2. 2. The Fama-French is one
  3. 6. Assets that appear on the balance sheet