Identifying brand promise

Edit Answers
123456789101112131415
Across
  1. 3. A distinctive symbol, design, or group of letters
  2. 5. The values and ideals that an organization encourages among its employees; also called organizational culture
  3. 6. Customers' allegiance to a particular brand
  4. 7. The extent to which customers or potential customers are familiar with a brand
  5. 9. All the combined impressions and experiences associated with a particular company, good, or service
  6. 10. Any paid form of nonpersonal presentation of ideas, goods or services
  7. 14. Any interaction between a business and a customer or a potential customer
  8. 15. Believable
Down
  1. 1. The projection of a brand that encompasses its values and emotional connections with consumers
  2. 2. Promotion and publicity for a business provided by customers who tell others of their satisfaction with the
  3. 4. The values and ideals that an organization encourages among its employees; also called corporate culture
  4. 8. Genuine; sincere; not fake
  5. 9. A business's (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their expectations
  6. 11. the ongoing decision-making process about the use of brands
  7. 12. A phrase that is easy to remember
  8. 13. Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it