Across
- 3. The idea that blocking imports of manufactured goods can help an economy by increasing the demand for domestically produced goods.
- 6. An internal source of a business idea where a specialized department in the business develops new goods and services and new ideas for existing businesses.
- 7. Also known as desk research, where marketers gather existing information.
- 8. A business might copy their _______________. Eg. Instagram and Snapchat with the stories fuature.
Down
- 1. Also known as field research, where marketers gather information themselves.
- 2. The process of collecting and analysing information about the target market of a product or service and identify new trends.
- 4. Meeting with people to build relationships and share their business ideas and information, such as corporate functions or events.
- 5. An internal source of a new business idea where different areas of business come together to think of new ideas.