Iemarks

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Across
  1. 1. States of felt deprivation
  2. 3. Marketing __________ is the mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products.
  3. 6. It is the portion of the customer’s purchasing that a company gets in its product categories.
  4. 9. Customer __________ is the total combined customer lifetime values of all of the company’s current and potential customers.
  5. 10. We defined __________ as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
  6. 13. ________ Concept - The idea that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort.
  7. 14. Customer ________________________ is perhaps the most important concept of modern marketing.
  8. 15. Human wants that are backed by buying power.
  9. 17. Intentional activities which immerse people within your brand through the stimulation of their senses, which results in a positive, emotional tie to your company.
  10. 18. Marketing _________It builds customer relationships by transforming the marketing strategy into action.
  11. 19. If performance matches expectations, the customer is___________
Down
  1. 2. Customer __________ depends on the product’s perceived performance relative to a buyer’s expectations.
  2. 4. _______Concept is the idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements
  3. 5. The set of marketing tools the firm uses to implement its marketing strategy.
  4. 7. _____________ Concept is the idea that a company’s marketing decisions should consider consumers’ wants, the company’s requirements consumers’ long-run interests, and society’s long-run interests.
  5. 8. Market __________ are some combination of products, services, information, or experiences offered to a market to satisfy a need or want.
  6. 11. It is the act of obtaining a desired object from someone by offering something in return.
  7. 12. If the product’s performance falls short of expectations, the customer is ___________.
  8. 16. Activities or benefits offered for sale that are essentially intangible and do not result in the ownership of anything.