Across
- 2. Turmeric toothpaste pioneer (5 letters)
- 4. Everyday low pricing (4 letters)
- 6. Tax on value-added goods in India (3 letters)
- 7. Low entry to grab share (11 letters)
- 10. Everyday value pricing (4 letters)
- 11. Tier 2/3 market focus (5 letters)
- 15. Washing powder that beat multinational (5 letters)
- 16. Butter girl ad campaign brand (4 letters)
- 17. Tata's global play (6 letters)
- 19. Metro consumer segment (5 letters)
- 20. Conglomerate behind Nano car (4 letters)
Down
- 1. "Strongest glue" brand (7 letters)
- 3. Middle-class dream branding (11 letters)
- 5. High-end tier for luxury (7 letters)
- 8. High-price intro strategy (8 letters)
- 9. Baba Ramdev's FMCG brand (9 letters)
- 12. Made-in-India appeal (5 letters)
- 13. Customer-seen price worth (9 letters)
- 14. Price cut promo (8 letters)
- 18. Printed max retail price tag (3 letters)