Across
- 2. The starting point of effectual reasoning
- 4. Principle: Focus on what you can afford to lose
- 7. Traditional business logic starting with a goal
- 9. Essential ingredient for effectual reasoning
- 10. Principle: Start with who you are, what you know, whom you know
- 12. In effectual reasoning, these emerge over time
Down
- 1. Effectual thinkers engage in this rather than detailed long-term plans
- 3. Entrepreneurial logic based on starting with means
- 5. Principle: Leverage surprises as opportunities
- 6. Effectuation thrives in this kind of unpredictable environment
- 8. Principle: Partnerships help co-create the future
- 11. Principle: Entrepreneurs shape the future, not predict it