Internal RJR Documents

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Across
  1. 3. RJR had documents
  2. 4. "If our company is to survive and prosper, over the long term we must get our share of the market."
  3. 8. just as a population which does not give birth will eventually
  4. 9. RJR to selling to children
  5. 10. The report divided these youth into categories
  6. 12. a system to track smoking rates among people as young as 12
  7. 14. soon depicted the character wearing a leather jacket, shooting pool and listening to a band called the
  8. 17. if it fails to curb smoking
  9. 19. they will project an image that will their acceptance among their peers.
  10. 20. These documents show they were our children
  11. 21. which likes " metal and hard rock,"
  12. 25. "will make anyone on the Hill who tries to help the look like the son of Satan,"
  13. 26. RJR agreed to release files
  14. 29. The Joe Camel was based on
  15. 32. company launched to attract young
  16. 33. Sports and Car and Driver
  17. 34. The Food And Drug Association also stands for
  18. 37. Carpenter noted that the French Camel print ad
  19. 38. RJR was selling to underage children
  20. 39. R.J. Reynolds Tobacco sold product to people as young as
  21. 40. need to "do something about smoking."
  22. 43. The goal is " target smokers that by selecting Camel as their usual brand
  23. 44. the industry would pay of dollars in exchange for some protectiond
  24. 45. to " the target audience to take up cigarettes."
  25. 47. RJR's Canadian subsidiary commissioned a detailed study, called
  26. 51. The documents, most of which have never before been made public by
Down
  1. 1. Starting around 1980, as lawsuits mounted
  2. 2. What was the man in the Marlboro Man ad campaign
  3. 5. If younger adults turn away from smoking, the industry must
  4. 6. Data Resources Inc
  5. 7. It was a booming success, said an internal RJR in 1986.
  6. 11. At the level of CEO and the board, they were implementing this strategy.
  7. 13. An August 1988 memo describes a key part of the campaign
  8. 15. "The evolution of Joe continues to build the brand's vitality."
  9. 16. would use "peer /influence"
  10. 18. including "Quiet ,"
  11. 22. it is for smokers to change brands
  12. 23. "better in regard to products and the programs directed at youth."
  13. 24. the of the market stems almost entirely from 18-year-old smokers."
  14. 27. Brand
  15. 28. was another smoking brand
  16. 30. the FDA wants to child smoking
  17. 31. It found that another classification, called the
  18. 35. ads must play on young people's susceptibility to pressure
  19. 36. sued RJr
  20. 41. " tastes good like a cigarette should"
  21. 42. Joe Camel was a camel
  22. 46. RJR historically has been " underdeveloped"
  23. 48. using a camel had been designed to "youthen the brand."
  24. 49. RJR stated they strictly sold product to people of age
  25. 50. Joe Camel promoted