Across
- 4. Dividing markets into groups
- 5. Shared values and beliefs
- 6. Managing international distribution
- 8. Communicating product value
- 11. Licensing a business model abroad
- 12. Creating product image in minds
- 13. Adapting products to local markets
- 14. Selling goods to foreign markets
- 15. Creating a unique product identity
Down
- 1. Currency conversion rate
- 2. Global strategy with local adaptation
- 3. Buying goods from abroad
- 7. Using the same strategy worldwide
- 9. Limit on imported quantities
- 10. Tax on imported goods