Across
- 3. The difference in values beliefs and customs between countries
- 4. A market entry method where a company sells products abroad
- 6. A strategy where the same product and marketing mix are used worldwide
- 8. Adapting advertising messages to local languages and symbols
- 10. The ability of consumers to buy goods based on income levels
- 11. A legally binding trade restriction imposed by one country on another
- 13. Entry strategy involving cooperation with a local firm
- 14. The expansion of business activities across national borders
- 15. Non tax restriction on international trade
- 16. The country where a company’s headquarters is located
Down
- 1. Marketing approach that considers the entire world as one market
- 2. A group of countries that remove trade barriers among themselves
- 5. Strategy of charging different prices in different countries
- 7. Political Economic Social and Technological analysis tool
- 9. A tax placed on imported goods
- 12. The process of adapting a product to meet local market needs