International Marketing

6. The systematic collection and analysis of data from foreign markets
7. A pricing approach that takes exchange rate fluctuations into account
8. A set of controllable tools used by firms to influence demand in international markets
9. A cultural framework used to compare national cultures in international marketing
11. Uncertainty caused by political instability or government policy changes in foreign markets
14. A market entry mode involving shared ownership with a local firm
16. The use of digital platforms to reach customers in international markets
17. The psychological influence of a product’s country of origin on consumer perception
19. The practice of modifying products and marketing strategies to meet local market needs
20. The process of building and managing a brand across international markets

1. The coordination of production, logistics, and distribution across multiple countries
2. The process of dividing international markets into distinct consumer groups
3. Long-term competitive advantage achieved through ethical and environmental responsibility
4. A company that operates and invests in more than one country
5. Companies that integrate global operations while adapting to local market conditions
10. A strategy that uses the same marketing mix in all foreign markets
12. The process of planning and executing marketing activities across national borders
13. A market entry strategy that allows a firm to use another company’s intellectual property
15. Government-imposed restrictions that limit international trade
18. Currency fluctuations that affect international business transactions